SURFING THE GREEN WAVE: The MiaGreen Speech

This is the ideas i shared with MiaGreen attendees last march 3. Esta es la presentación (resumida) que hice en MiaGreen el pasado 3 de marzo.

Mia green expo

View more presentations from Sergio Valenzuela.

If markets are like oceans, companies are like surfers. And green is like a tidal wave. Either you surf the wave or you’re wiped out. In our countries, CSR, green marketing, and environmental awareness are being pushed by the government and consumers.  76% of consumers surveyed in 2 main cities in Ecuador declared acting green now.  National authorities even imposed nature’s rights in the new Constitution. But the private sector is still acting like laggards. How to surf the green wave? Why surf the green wave? That’s what the conference is about –from a strategic marketing point of view-.


ANDRES SEMINARIO en MIAGREEN
http://www.miagreen.com/english/Program/Speakers2011/tracks/Linda&Andres.html

Conferences & Panels you can't afford to miss at MiaGreen 2011 (as of Dec. 15th, 2010)