Investigations - Waste and Recycling - Can a landfill site ever return to nature? - The Ecologist

Investigations - Waste and Recycling - Can a landfill site ever return to nature? - The Ecologist: "One of the biggest landfill sites in the US is in the process of becoming a nature reserve and a recreation ground."

De botadero a reserva natural?

Worldchanging: Bright Green: State of Green Business Forum: San Francisco

Worldchanging: Bright Green: State of Green Business Forum: San Francisco: "despite the economic challenges of 2009, sustainability has not diminished on the radars of companies looking to go green."

http://blogs.tudiscovery.com/descubre-el-verde/2010/07/7-habitos-verdes-que-tenian-nuestros-abuelos-y-que-podriamos-replicar.html

http://blogs.tudiscovery.com/descubre-el-verde/2010/07/7-habitos-verdes-que-tenian-nuestros-abuelos-y-que-podriamos-replicar.html

-Beber agua corriente

-Secar la ropa en tendederos

-Sembrar plantas comestibles y árboles frutales en jardines

-Recolectar agua de lluvia para el riego de jardines

-Evitar comer afuera todo el tiempo y llevar tu propio almuerzo al trabajo

-Jugar con cartas, dados, o juegos no virtuales

-Comprar menos

The Cool Hunter - Treelife

The Cool Hunter - Treelife

This event will showcase innovative and creative sustainable architecture, and illustrate that green can co-exist with urban city life.

http://www.dothegreenthing.com/blog/stop_the_water_while_using_me

http://www.dothegreenthing.com/blog/stop_the_water_while_using_me

This company's brand name is actually a message. 'Stop the water while using me' is the actual name for this company's line of personal hygeine products. In addition to the name being an obvious environmental message, the products are made from organic ingredients, packaged in biodegradable containers, and manufactured sustainably.

Consumer Sustainability Spending Unaffected by Recession? | Sustainable Life Media

Consumer Sustainability Spending Unaffected by Recession? | Sustainable Life Media: "despite tough economic conditions and an unpredictable future, the vast majority of consumers who purchase sustainable products said that the economic conditions either did not change their purchasing behavior, or actually drove them to purchase more sustainable products."

Tweeting Builds Brand Loyalty | Sustainable Life Media

Tweeting Builds Brand Loyalty | Sustainable Life Media: "75% of U.S. consumers view companies that use micro-blogging services such as twitter and social network status updates for customer engagement as more deserving of their trust than brands with no presence in the space."

ACTÚA VERDE en el boletín informativo Galápagos de WWF.

37% of Retail Products Sold in Sustainable Packaging by 2015 � Environmental Leader � Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives

37% of Retail Products Sold in Sustainable Packaging by 2015 � Environmental Leader � Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives In 2010, 27% of products at major US retailers are estimated to have sustainable packaging. By 2015, this figure is projected to reach 37%, according to the latest issue of EL Insights.

Is this the most ethical hat in the world? - The Ecologist

Is this the most ethical hat in the world? - The Ecologist

El sombrero llamado "de Panamá", hecho en Ecuador, usado en Europa.

82 Percent of Consumers Buy Green, Despite Economy � Environmental Leader � Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives

82 Percent of Consumers Buy Green, Despite Economy � Environmental Leader � Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives: "Just 9 percent of respondents say green advertising is their primary influencer. Twenty-one percent of consumers say a product’s reputation is the biggest factor they weigh when making purchasing decisions followed by word of mouth (19%) and brand loyalty (15%)."

4 de cada 5 estadounidenses compran productos o servicios verdes ahora, incluso en la mitad de una recesión, sostiene estudio de Green Seal y EnviroMedia Social Marketing.

CEOs Say Sustainability Crucial to Success � Environmental Leader � Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives

CEOs Say Sustainability Crucial to Success � Environmental Leader � Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives

Estudio de United Nations Global Compact y Accenture revela que 93% de CEOs cree que la sostenibilidad es clave para el éxito de sus negocios.

¿Por qué es importante invertir en los temas de sostenibilidad?

72% por la reputación y credibilidad de la marca

44% por el potencial de crecimiento o reducción de costes

42% por motivaciones personales

39% por exigencias de los consumidores

31% por compromiso de colaboradores o como argumento para reclutar

CONTACTOS:

María Cóndor: 087554118

Paola Fuentes: 098832681

Ivonne Campoverde: 087850421

David Sandoval 087021192

Toyocosta Presenta El Club Ecologico Toyota

En el lanzamiento del Club Ecológico Toyota, constan de izquierda a derecha Fernando Garcés (gerente general de Toyocosta), Mariela Viteri (conductora del evento), Luis Fernando Andrade (director comercial de Toyocosta), Elena Silva (jefa de mercadeo de Toyocosta), y Leonel Bejarano.

Toyocosta Presenta El Club Ecologico Toyota

Michael Shermer: The pattern behind self-deception | Video on TED.com

Michael Shermer: The pattern behind self-deception | Video on TED.com

California Bans Plastic Bags - GOOD Blog - GOOD

California Bans Plastic Bags - GOOD Blog - GOOD

California prohibió el uso de fundas plásticas. Y las de papel costarán $ 0,01.

¿La idea? promover más el uso de fundas reutilizables...

trendwatching.com's JUNE 2010 Trend Briefing covering "MASS MINGLING"

trendwatching.com's JUNE 2010 Trend Briefing covering "MASS MINGLING"

Más digitales pero menos freaks, geeks o nerds.

Hoy se han enviado tantos (o más) SMS que la suma de habitantes del planeta.

Hoy se han realizado más de 50 millones de tweets en Twitter.

Facebook tiene más de 500 millones de suscriptores. Y cada uno, un promedio de 13o amigos.

Cada segundo se suma un nuevo miembro a LinkedIn.

Hoy arranca AURA en Guayaquil.

Desde hoy jueves hasta el domingo, la feria holística AURA vuelve a reunir a expositores locales e internacionales. ¿Dónde? En el Palacio de Cristal.

Por cierto, los detalles de AURA en: http://aura.com.ec/