82 Percent of Consumers Buy Green, Despite Economy � Environmental Leader � Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives

82 Percent of Consumers Buy Green, Despite Economy � Environmental Leader � Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives: "Just 9 percent of respondents say green advertising is their primary influencer. Twenty-one percent of consumers say a product’s reputation is the biggest factor they weigh when making purchasing decisions followed by word of mouth (19%) and brand loyalty (15%)."