jueves, julio 01, 2010

Consumer Sustainability Spending Unaffected by Recession? | Sustainable Life Media

Consumer Sustainability Spending Unaffected by Recession? | Sustainable Life Media: "despite tough economic conditions and an unpredictable future, the vast majority of consumers who purchase sustainable products said that the economic conditions either did not change their purchasing behavior, or actually drove them to purchase more sustainable products."

Tweeting Builds Brand Loyalty | Sustainable Life Media

Tweeting Builds Brand Loyalty | Sustainable Life Media: "75% of U.S. consumers view companies that use micro-blogging services such as twitter and social network status updates for customer engagement as more deserving of their trust than brands with no presence in the space."

ACTÚA VERDE en el boletín informativo Galápagos de WWF.

lunes, junio 28, 2010

Is this the most ethical hat in the world? - The Ecologist

Is this the most ethical hat in the world? - The Ecologist

El sombrero llamado "de Panamá", hecho en Ecuador, usado en Europa.

82 Percent of Consumers Buy Green, Despite Economy � Environmental Leader � Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives

82 Percent of Consumers Buy Green, Despite Economy � Environmental Leader � Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives: "Just 9 percent of respondents say green advertising is their primary influencer. Twenty-one percent of consumers say a product’s reputation is the biggest factor they weigh when making purchasing decisions followed by word of mouth (19%) and brand loyalty (15%)."

4 de cada 5 estadounidenses compran productos o servicios verdes ahora, incluso en la mitad de una recesión, sostiene estudio de Green Seal y EnviroMedia Social Marketing.

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