Coca-Cola's PlantBottle Rollout Signals Brands Taking Sustainability in China Seriously | Sustainable Brands

Coca-Cola's PlantBottle Rollout Signals Brands Taking Sustainability in China Seriously | Sustainable Brands

When Coca-Cola first rolled out its PlantBottle in fall 2009 in Copenhagen, the beverage giant sent a signal to the entire food and beverage industry that it had had to take sustainable packaging more seriously. Additional companies, including Heinz, later rolled out plastic bottles using the same technology. According to Coca-Cola, the move to the 30 percent plant-based bottle has two critical benefits: reducing the company's dependence on petroleum as a feedstock for recycling, and maintaining its bottles’ performance and recyclability.