If markets are like oceans, companies are like surfers. And green is like a tidal wave. Either you surf the wave or you’re wiped out. In our countries, CSR, green marketing, and environmental awareness are being pushed by the government and consumers.  76% of consumers surveyed in 2 main cities in Ecuador declared acting green now.  National authorities even imposed nature’s rights in the new Constitution. But the private sector is still acting like laggards. How to surf the green wave? Why surf the green wave? That’s what the conference is about –from a strategic marketing point of view-.


ANDRES SEMINARIO en MIAGREEN
http://www.miagreen.com/english/Program/Speakers2011/tracks/Linda&Andres.html